INDEX: NO LEFT TURN
SYMBOL:GREEN TRAFFIC LIGHT MEANS GO
ICON: A PICTURE OF A BURGER
INDEX: NO SMOKING
SYMBOL: THE GOLDEN ARCHES
ICON: CAMERA APP = A CAMERA
INDEX: SKULL AND CROSS BONES - MEANS DEATH/FATAL
SYMBOL: SNAPCHAT GHOST - SNAPCHAT
1. Icons and indexes are important in media since they allow communication to occur easily and without too many barriers especially when used in conventional ways.
2. Global brands will try to avoid using symbols within their advert because they can symbolise different things globally and can perhaps be mistranslated amongst different barriers.
3. This advert from pepsi (below) was supposed to share the idea that pepsi can 'unite' people however it communicated a message that was tone deaf considering the climate of racism, police brutality and the treatment of black people from the police in America
4. Coca Cola successfully marketed Santa Claus as an old man in a red suit which successfully
changed the ideal of santa from a man in a green suit to the former.
No comments:
Post a Comment