Daily Mail #2
Date: 06/03/20
- The story covers a comment the Queen's former press secretary said stating that it is 'Spiteful and Inconsiderate' of the former Duke and Duchess of Sussex to not bring Archie back to the UK as Prince Philip 'hasn't got long left' with a strong narrative blaming Meghan for the choice rather than considering the risks of travelling with a young child with rising worries concerning Covid 19 and the press' treatment of Meghan. It is an example of soft news as it concerns Celebrity over current affairs.
- In relation with Galtung and Ruge's News Values theory, this story appeals to an audience due to its Familiarity and and recognisable narrative. It is not an atypical story to Daily Mail readers and is an easy read to dilute the continuous hard news, giving it an aspect of Balance. You could also apply Blumler and Katz Uses and Gratifications theory as there is an aspect of surveillance as it highlights the Duke and Duchess' timeline before they resign from senior royal duties however the more pressing appeal is the validation it offers for perhaps anti-fans of the Royal Family or people with pessimistic perspectives concerning Meghan and Harry.
- It definitely reinforces the Daily Mail's ideologies and beliefs particularly their dislike of Meghan Markle. It is also a form of clickbait as it is merely an article concerning a comment from a press secretary rather than anything substantial as the title suggests.
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