TXT's Comeback Trailer for 'The Dream Chapter: Magic' is Mesmerising
BY SARAH DELGADO
SUMMARY:
- This article discusses the new comeback for recently debuted Kpop group 'TXT' and the phenomenal cinematography of the trailer. As a magazine that has a global range through social media, this shows an aspect of global culture and introduces an American audience to a music industry outside of their domestic comfort zone.
AUDIENCE APPEAL:
- This article offers diversion and personal relationships as audience gratifications [Blumler&Katz] through the Youtube video included, which shows a simplistic but impactful choreographed routine to the soundtrack of their new music. Personal relationships come into play as TXT are a globally known group and have an established fan base, which means that most of the traffic would be down to their existing fan base, but also appeals to other Kpop fans or teenagers who are interested in a global music climate and perhaps the cinematography suggested by the 'clickbait' title.
COMMENT ON THE STORY:
- This story captures the more commercial side of Teen Vogue. They still utilise pop culture and the social climate in order to gain traffic. It reflects the inclusive aspect of Teen Vogue, as they're a Korean pop group, and it is an American publication. It also subverts the oversexualisation of male music stars by the media and communicates in a way that utilises the language of the zeitgeist and appeals to teenagers.
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